Nigel Farage speaking at the 2015 Conservative Political Action Conference. He stands infront of a red background wearing a black suit holding his hands open and looking away from the camera
Flickr | Gage Skidmore

➡️ Nigel Farage – Reform UK Leader & the Man Who Broke Britain

Nigel Farage is a British political figure who leads the right-wing populist party Reform UK. Until 2018, he was the leader of the UK Independence Party (UKIP), and he played a pivotal role in the 2016 referendum that led to the UK's exit from the European Union.

Farage is a polarising figure, admired by some for his outspoken nature and criticised by others for his controversial views on immigration and the EU.

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Farage & Brexit

Farage's influence grew significantly in the 2010s as he became a prominent voice in the campaign for the UK to leave the EU. His dedication to the Brexit cause and ability to connect with voters disillusioned with traditional parties propelled him into the spotlight. His tenure as a Member of the European Parliament provided him with a further platform to criticise EU policies.

His role in the Brexit referendum saw him labelled as 'the man who broke Britain'. Just hours after the Brexit result was confirmed, he admitted that one of their key pledges - £300 million extra for the NHS per week – was a mistake.

Farage was instrumental in building an atmosphere of fear by hammering down issues like sovereignty, immigration, and economic independence, which resonated with many Brits at the time. His relentless campaigning and media presence helped to keep the issue of EU membership at the forefront of political discourse.

His participation in debates and public appearances was marked by his straightforward and populist rhetoric, which were key in mobilising support for the Leave campaign. This was even more noticeable as the Labour Leader at the time, Jeremy Corbyn, remained neutral on the issue.

The blue symbol of British political party Reform UK is displayed on the floor of a large room, there are people legs and feet shown in the image as the walk over the sign.
Free Malaysia Today | CC BY 4.0

Reform UK

Led by Nigel Farage, Reform UK gained traction at the 2024 General Election, winning five seats propelling them into parliament for the first time. The party came in third place with 14% of the vote, after the Conservatives, who came in second place, and the Labour victors.

In the 2025 local elections, Reform UK made significant gains, winning almost half of the contested seats in mainly Tory-held councils. They won control of their first-ever councils and their first mayoral contests. When celebrating, Farage put his party ahead of the Tories as the leading contender to the Labour government.

Originally known as the Brexit Party, they changed their name in 2021 after Brexit had been completed to broaden their campaign platform. Campaign pledges in the 2024 election included:

Unlike other British political parties, Reform UK is a registered limited company. Until recently, Farage was both the director and majority shareholder, which gave him considerable control over party operations. This political business was labelled a one-man dictatorship, especially given that there was no internal leadership election placing Farage at the helm.

In order to appear more professional, in 2025, Farage gave up ownership. The newly formed nonprofit company was registered under the name Reform 2025 Ltd, with Farage and his deputy, Richard Tice, no longer as shareholders. The party are currently assembling their governing board.

Reform UK has been at the centre of a series of scandals, including several Reform members who had links to the British National Party (BNP). The candidates who have since been dropped posted xenophobic material on social media, showed support for the Nazis, made sexist comments against women and their right to healthcare, praised Russian President Vladamir Putin, criticised the transgender community, accused pharmaceutical companies of manufacturing the coronavirus, and denied the existence of climate change.

Reform have a complete disregard for climate policy and are guilty of promoting climate misinformation. Their latest offering to counter rising energy costs is to actually add taxes to renewable energy companies, ban battery energy storage systems, and force new grid infrastructure to be buried underground. It remains unclear how this would reduce energy costs and leaves their policy credibility in serious doubt.

Despite the parties' many failings, their popularity has continued to grow, partly due to the public's discontent with the Labour and Conservative parties. A shocking poll from February 2025 revealed that Reform UK are now perceived as both stronger and more trustworthy than the Tories.

Nigel Farage speaking at the 2015 CPAC in Washington, D.C.
Gage Skidmore | CC BY-SA 3.0

Criticisms & Controversies

Farage has been criticised by many for his numerous side hustles. At a recent count, he has eight other sources of income on top of his role as MP for Clacton, which is, ironically, his worst-paid job.

He is a brand ambassador for gold investment firm Gold Bullion, a TV presenter for a show on GB news, a journalist at the Telegraph, and he can be booked for public speaking, appearances, and even personalised video messages.

He also earns substantial money using his influence through various social media channels, including YouTube, X, Instagram, and Facebook. Figures show that he has banked £571,585 from side hustles alone in less than half a year.

His active presence on social media and in the public eye gives him plenty of opportunities to promote his populist and Eurosceptic ideologies, as well as his well documented support for Trump. Present at his inauguration, Farage has made sure to strengthen his alliance with the U.S. president, bolstering his own political relevance at the same time.

Farage was also directly involved in the Cambridge Analytica scandal where 50 million Facebook profiles were harvested for data which was used to influence the Brexit referendum. Cambridge Analytica worked directly for Nigel Farage's pro-Brexit campaign group.

Farage has been accused of promoting divisive and xenophobic sentiments, particularly concerning his stance on immigration and multiculturalism. In 2016, his party's anti-immigration poster 'Breaking Point' became the centre of much controversy. It was compared to fascist propaganda and was blamed for inciting racial hatred.

Farage's outspoken views have proved polarising, but he has found success due to the rising popularity of right-wing narratives. In his eighth attempt, in 2024, he finally won a seat in Britain's parliament, pledging (or threatening) to challenge the general election 'properly' in 2029. As Labour and the Tories are increasingly afraid of losing voters to Reform, they are shifting their polices more and more to the right to appeal to a wider audience. The popularity of Farage and Reform UK have therefore helped to massively push British politics increasingly to the right.

Author: Rachael Mellor, 11.06.25 licensed under CC BY-SA 4.0

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